
FORE:All about the town of pink plaster, in the dust of the roads and fields, are an endless number of dead templestemples of every size and of every period; and all deserted, all empty; even those that are uninjured look like ruins.
Published Aug 28.
TWO:The Rajah's residence, of plaster like the rest of the town, is pink too outside, but the interior is aggressive with paint of harsh colours. In the living rooms is shabby furniture, gilt chairs turned one over the other, as on the day after a ball. The curtains over the doors and windows are of silk,[Pg 214] but frayed and threadbare. In the shade of a marble court with carved columns, clerks are employed in counting moneyhandsome coins stamped with flowers and Indian characters, laid out in rows. They count them into bags round which soldiers mount guard.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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